Andrea Benassi, General Manager ITA Airways

Starting today, ITA Airways customers can use Apple Pay to purchase the airline's products. Customers will need to select this option when making payments through the airline’s online channels: the Italian website, ita-airways.com, and the official app.

"This collaboration with Adyen marks a major step forward in our strategy of digital and technological transformation, reaffirming our ongoing commitment to meeting our customers' needs”, said Andrea Benassi, General Manager ITA Airways. “Initially, Apple Pay will be available on our Italian and U.S. websites, but we plan to roll out this payment method across all international markets".

Gabriele Bellezze, Country Manager Adyen Italy, comments: “We are excited to announce the expansion of a long-standing partnership with a player of excellence in Italian air transportation such as ITA Airways. Operating from now on also as an acquirer, we will be able to further support the company in processing payments quickly and securely, enabling the innovative Apple Pay payment method for online transactions. We believe this is just the beginning of an important new phase in our partnership, which will pursue the goal of increasingly improving the payment experience of ITA Airways’ customers in more and more countries”.

All ITA Airways flights can be purchased via the website ita-airways.com, through the ITA Airways Customer Information Assistance Office, travel agencies, and airport ticket offices.

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