In 2022, the Cité du Vin welcomed 391,000 visitors of 93 different nationalities, bringing the total number of visitors since its opening to more than 2.3 million.
In 2022, the Cité du Vin initiated a vast renewal programme, called Neo-Experience 2023, designed to maintain its appeal, improve visitor experience and satisfaction, and respond to current environmental and societal issues. From the staging to the digital equipment, from multimedia productions to tasting experiences... the entire cultural offer and tour experience has been redesigned for 2023 to offer French and international visitors a more enjoyable, original and unforgettable discovery of the Cité du Vin. A large-scale project that has been made possible thanks to the financial support of Europe and the Nouvelle-Aquitaine Region, as part of the European Union response to the Covid-19 pandemic, along with funding from Bordeaux Métropole, the City of Bordeaux, patrons, and other resources specific to the Foundation.
Some of the new features were introduced in 2022, such as the new version of the tour companion, developed in house by the Cité du Vin digital team, to activate the audio and video content in the Permanent Exhibition, the new web app My visit to accompany visitors and help them make the most of their visit (map, description of the wines offered in the Belvedere and workshops, the day’s programme, etc.), the immersive tasting workshop Bordeaux 360° launched in December, and the entirely redeveloped luggage lockers. As for the facilities available for privatisation, the meeting rooms have been equipped with video-conferencing systems and the auditorium control room has been completely renewed with new equipment for high-level hosting of conferences, seminars and other corporate events.
The other new features can be discovered in 2023. After a temporary closure between 2 January and 3 February for a vast project to renew the Permanent Exhibition, the Cité du Vin is reopening its doors to visitors on 4 February. The new immersive tasting tour, Via Sensoria, will open on 8 April 2023.
About Cité du Vin
Located in Bordeaux, the Cité du Vin is a cultural venue, unique in the world, and dedicated to wine.
With its permanent Exhibition based on digital technologies, its various tasting experiences, its cultural events and practical facilities (shops, restaurants), the Cité du Vin honours the vineyards of the whole world through their cultural, civilisational, heritage and universal dimensions. Visitors from all walks of life (beginners, wine lovers, professionals, families and young people, companies, French and international...), are invited on a spectacular journey around the world, across the ages, in all cultures !
The 4th most visited museum outside the Île-de-France region, certified “Tourisme & Handicap” since its opening, “Sustainable Entertainment” in 2022, and “NF environment - Visitor sites” in 2021, the Cité du Vin is managed and developed by the Foundation for wine culture and civilisations (a public interest foundation) whose mission is to make the universal and living heritage of wine accessible to the widest possible audience.
Comm. & Réd. (K. Arbane) partir-magazine.com
The Cité du Vin is open every day from 10 a.m.
